World Dentistry 2020

Dental Marketing Management

Every interaction between dental practice and a patient is a component of dental marketing. In some cases, this will encompass concrete details like the way office staff answers the phone or the list of offered services. In other cases, it will rely on more diffuse elements like the way logo looks or the branding of dental materials. But in subtle yet powerful ways, all of these cues establish an image of practice in the minds of patients. Dental management is the backbone of the dental practice. Dental management includes appropriate, timely assessments, which provide diagnosis of mandatory and adjunctive services. A systematic approach to reactivating overdue hygiene patients must be in place. Effective communication for treatment planning and explaining the importance of frequent preventive care appointments is imperative.